Camo 101

The Unlikely Stylish Classic Camouflage

The Unlikely style, classic camouflage — AKA camo — first appeared during WW1 and was heavily used during the Vietnam War. Fashion often imitates and takes its cues and inspiration from cultural and world events — camo being one of those fashion items that seem to show up in times of heavy conflict. First showing relevancy in the 1960s, introduced by textile designer Marimekko, the army-inspired pattern began showing up in street fashion in the 1980s as an anti-establishment commentary within Punk culture. It wasn’t until the 1990s that camo really came into its own, appearing on the runways of the world, and leaving an imposing stronghold on the current state of menswear ever since.

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